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ICAS HQ - Sponsorship Matters: the Legacy of the Red Baron Pizza Squadron (2010, 2Q)
Sponsorship Matters: the Legacy of the Red Baron Pizza Squadron (2010, 2Q)2010-06-04 11:06:14
For more than 25 years, the Red Baron Stearman Squadron used air shows as a tool to market, position and sell frozen pizza. The program may be gone, but the lessons learned and success enjoyed by the Red Barons still stand as important tools for any air show performer interested in keeping or getting a corporate sponsor. by Deb Mitchell
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