With tens of millions of spectators attenging air shows each year, the air show industry represents one of the very largest, if not the largest, outdoor professional sports in North America. And it’s no wonder, as the shows themselves deliver entertainment value at a modest cost for families the likes of which can’t be found anywhere else, at any price. From supersonic-speed military jets to gravity-defying aerobatic acts to rocket-propelled trucks, parachutists, and a host of on-the-ground displays and activities, a day at an air show yields memories that truly last a lifetime. Indeed, air shows have become anchor events within the calendars of local communities coast to coast.
Based on the volume of spectators alone, air shows represent a significant marketing/sponsorship opportunity for companies at the local and national level. And this opportunity becomes even more attractive when you start looking at the attractive demographic and psychographic of the audience—well-educated, affluent families, and 53 percent of whom fit within the coveted age bracket of 30 and 50 years of age. To consider adding an air-show sponsorship to your repertoire of marketing vehicles begin by locating the shows in communities you wish to target.
Air shows offer a consistently and historically safe environment for millions of spectators each year. In fact, since current rules were implemented nearly 50 years ago, there has not been a single—not one—spectator fatality at a North American air show, an enviable safety record for any business.