ICAS Convention 2025 Seminars
Air Force Open House Workshop
Sunday, December 7th
8:30 a.m. to 5:30 p.m.
Developed in cooperation with active-duty Air Force personnel and fine-tuned continuously during the past two decades, the program has been offered to nearly 5,000 civilian and military Air Force personnel since it was first conducted in 2002.
During a fast-paced, information-packed, one-day course, the Air Force Open House Workshop will offer a detailed and specific look at the most important aspects of Air Force policy on open houses and how they will impact your planning for events on your base in 2026, 2027 and beyond. This year’s program will provide information and instruction on:
• Purpose
• Planning
• Building, organizing and leading an effective open house team
• Budgeting/finance/funding
• Regulations, policy and guidance
• Operations/safety
• Marketing and publicity
• Hospitality
• Concessions
• Sponsorship
• Contracting
• Legal considerations
• Working with Force Support
Also included in the program will be a detailed review of the Critical Task Timeline developed by ICAS to guide Air Force personnel through a schedule and step-by-step explanation of what tasks need to be accomplished during the planning and organization of an Air Force open house.
In addition to the instruction and discussion, each participant will receive an instructional manual that includes all the relevant text from the power point slides used during the program, a detailed funding matrix to help Air Force personnel determine what type of money (APF vs. NAF vs. outside funding) can be used to pay for nearly every open house expense with which the Air Force project officer may be faced.
The fee for the one-day Air Force Air Shows Workshop is $345 through November 1, and $375 thereafter. This workshop fee is not included in your Convention registration.
Register here
Air Shows 101: Air/Ground Operations Training Workshop
Monday, December 8th
8:30 a.m. to 5:00 p.m.
Timelines for initiating each aspect of your air show planning and execution;
Laying out your air show site;
Establishing early control of ground operations and support;
The pre-show operations briefing;
Mitigating hazards;
Key considerations related to your emergency response plan;
How to develop a traffic and parking plan;
Air show security;
Temporary flight restrictions;
Applying for an air show waiver and your responsibilities once it is approved;
The business aspects of air shows that relate most directly to air/ground operations;
Factors to consider when hiring performers;
Understanding, completing and submitting critical forms and applications related to air/ground operations; and
How to work with your assigned safety monitor.
Air Shows 101 is designed for newcomers and veterans alike. As a beginner, you’ll come away with a thorough introduction to the fundamentals of air show air/ground operations. And because information changes, Air Shows 101 is an ideal refresher course for those looking for a relevant and detailed update on critically air/ground operations issues.
If you’re looking for the very best place to start learning what you need to know about how to conduct a safe and successful air show or a place where you can refresh and update your air/ground operations knowledge, the Air Shows 101 Air/Ground Operations Workshop is the course you are looking for.
The fee for the one-day Air Shows 101 Air/Ground Operations Workshop is $345 if you pre-register by November 1, $375 if you register after that. This workshop is not included in your convention registration.
Register here
Selling Air Show Tickets in a Digital Age: A Digital Marketing Workshop
Monday, December 8th
8:30 a.m. to 12:30 p.m.
Key areas of focus include:
• Creating campaigns that leverage the unique aspects of air shows
• Using audience segmentation and analytics to target with precision
• Exploring dynamic and premium ticket pricing strategies
• Expanding audience reach beyond the traditional channels
• Transforming your data into actionable insights
Whether you’re just starting or looking to sharpen advanced tactics, you’ll walk away with practical tools and proven strategies to strengthen your digital presence, increase engagement, and boost ticket sales.
The fee for Selling Air Show Tickets in a Digital Age: A Digital Marketing Workshop is $125 through November 1, and $150 thereafter. This workshop fee is not included in your Convention registration.
Register here
Navigating Military Air Show Partnerships and Sponsorships Workshop
Monday, December 8th
9:00 a.m. to 12:00 p.m.
The program will explore the rules, policies, and restrictions that govern air show/open house partnerships on military bases; where military personnel can go to find the kind of companies and organizations most likely to be interested in partnering on a military air show/open house; the mindset and expectations of prospective corporate partners; key tools and tactics for attracting and activating partnerships and sponsorships on military facilities; and several examples of air show/open house sponsorships/partnerships to provide participants with helpful and illustrative examples of the wide range of opportunities available to them.
Workshop Outline:
• Purpose of military show business partnerships
• What do military air show partnerships look like?
• U.S. Department of Defense policies and restrictions on partnerships/sponsorships
• Websites and social media: What do sponsors want?
• Where to look for military air show/open house partners/sponsors
• Case studies
The Navigating Military Air Show Partnerships and Sponsorships Workshop is not included in your registration fee. The fee for this workshop is $250 through November 1. Starting November 1, the fee is $275.
Register here
Fee
The Navigating Military Air Show Partnerships and Sponsorships Workshop is NOT included in your registration fee. The fee for this workshop is $230 through November 1, 2024. Starting November 2, 2024, the fee is $255.
Sponsorship for Events Workshop: Building and Elevating Your Sponsorship Program
Monday, December 8th
1:30 p.m. to 5:00 p.m.
Led by Bruce Erley, a highly regarded sponsorship consultant and one of the most popular ICAS Convention speakers, this session draws on decades of real-world experience in the sponsorship sector for air shows, festivals and special events. Updated each year to reflect the latest trends and the evolving needs of participants, it delivers actionable insights you can apply immediately.
You’ll leave this workshop with a clear understanding of how to:
• Understand the fundamentals and language of sponsorship—key terminology and concepts
• How to identify the most “sponsorable” assets within your air show
• Build, package and present benefits to maximize value for sponsors
• Sell, service, and activate sponsorships so partners see measurable returns
Whether you’re building a program from scratch or fine-tuning an existing one, this workshop offers the tools, templates, and insider tips you need to secure stronger sponsors and deliver better results.
Workshop Fee: $250 if registered by November 1 ($275 thereafter). This fee is not included in your ICAS Convention registration.
Register here
Air Shows 102: Business Basics Workshop - Part 1 of 2
Tuesday, December 9th
1:30 p.m. to 5:30 p.m.
Specific topics addressed during this two-part, eight-hour program include:
• Finance
• Sponsorship
• Hospitality
• volunteer and staff management
• Admissions and ticketing
• Marketing;
• Social media
• Facilities/logistics
• Concessions
• Hotel negotiations and management
Part One of this program will be offered on Tuesday, December 9 from 1:45 p.m. to 5:45 p.m. Part Two of the program will be offered on Wednesday, December 10 from 1:45 p.m. to 5:45 p.m.
The fee for Air Shows 102: Business Basics Workshop (Parts One and Two) is $345 through November 1 and $375 thereafter. This workshop is not included in your convention registration fee.
Register here