ICAS Convention 2017 Seminars

Air Force Open House Workshop

Saturday, December 2nd
9:00 a.m. to 4:30 p.m.

For the major or chief tasked with organizing and conducting an Air Force open house, the task can be daunting. Many will learn that they are responsible for organizing and conducting the event just a few short months before it is scheduled to be held. And the complicated rules governing the funding and execution of open houses at Air Force bases can be confusing and intimidating.

Air Force personnel charged with planning and conducting open house events at Air Force facilities have to both familiarize themselves with this complex collection of rules and guidance and then use that knowledge to organize an enormously complicated and multi-faceted event in a short period of time.

That's why, over fifteen years ago, the U.S. Air Force and ICAS cooperated to produce a one-day training course specifically organized and structured to provide Air Force personnel with the background information, explanations, direction and tips they need to effectively, efficiently and successfully plan and conduct an open house on an Air Force base. Whether you're a civilian or wear a uniform, officer or enlisted, Air Guard/Reserve or active duty, if you have responsibilities for organizing and conducting an open house at an Air Force base, this course has been developed for you.

The fee for the one-day Air Force Open House Workshop is $195 by November 17, and $220 November 18 - on-site. The fee includes detailed and extensive handouts with important and useful reference materials, coffee breaks and the course itself. This workshop is not included in your convention registration fee.


Air Shows 101: Air/Ground Operations Training

Sunday, December 3rd
8:30 a.m. to 4:30 p.m.

For nearly 30 years, the Air Shows 101 Air/Ground Operations Training seminar has been recognized as the definitive introductory course on air show operations. Whether you're a first-timer or a veteran working to understand more about the operations side of the business, this program will provide you with a polished, comprehensive summary of key concepts, best practices and standard operating procedures, refined and improved based on the comments and suggestions of the nearly 4,000 air show professionals who have taken the course since it was first offered in the early 1990s.

Event organizers throughout North America testify that Air Shows 101 has enabled them to establish a strong and common understanding of air show operations for key personnel in their organizations. And military personnel have said that Air Shows 101 has been critical to the success of newly assigned officers and enlisted personnel taking on significant air show operations responsibilities for the first time.

Air Shows 101 is designed specifically to help you manage the responsibility of planning and conducting an air show safely, efficiently and successfully.

This information-packed, one-day program features presentations on critical air/ground operations issues, such as:

* How to lay out your air show site;

* Mitigating air show hazards;

* Timelines for initiating different aspects of your air show planning;

* What to consider when hiring performers;

* How to apply for an air show waiver and your responsibilities once it's approved;

* Parking and traffic;

* The importance of establishing strong communications;

* How to establish early control of ground operations and support;

* What you should include in your emergency plan, and;

* How to work with your assigned safety inspector.

In addition to our time-tested program of practical information and important tips and advice, you'll receive a comprehensive course briefing book along with a thumb drive containing a wide range of useful documents and forms. These two reference sources all by themselves are worth the Air Shows 101 course fee. There is no other course available anywhere at any price that offers this curriculum, taught by instructors who are the very best in the air show community, and designed to ensure the information you learn stays with you long after you leave the classroom.

The fee for the one-day Air/Ground Operations Training seminar is $295 thru November 17, and $320 November 18 - on-site. This seminar is not included in your convention registration fee.


Sponsorship for Events

Sunday, December 3rd
1:00 p.m. to 5:30 p.m.

During the last several years, the art and science of air show sponsorships has changed considerably. For years, "sponsorship" was seen as a "good neighbor" philanthropic contribution from local businesses to local air shows. But, over time, businesses have come to expect more from their sponsorship investment, and competition from other events has both increased significantly and become dramatically much more sophisticated. Presented by sponsorship consultant, Bruce Erley, this intensive, information-packed, half-day course will include workshop-style instruction and interaction developed to provide you the tools you need to secure and maintain corporate sponsorships in today's demanding and competitive market. You'll learn how other types of events are positioning and selling their sponsorship opportunities. You'll learn how the most successful air shows in the country have structured their sponsorship programs. You'll get specific details on how to build and deliver your sponsorship pitch. You'll learn what it takes to demonstrate your event's value to sponsors and prospective sponsors. You'll learn how to deliver -- and over deliver -- on the sponsorship commitments you've made. And you'll find out how to develop and retain strong sponsor relationships. You'll learn about general trends in the event sponsorship business, terminology, and how to activate the sponsorships you sell. In addition to the principal instructor, the session will include a retired Air Force JAG officer who will explain how selling and delivering commercial sponsorships on military bases differs from sponsorships at civilian shows.

The fee for the half-day Sponsorship for Events seminar is $195, thru November 17, and $220 if you register November 18 - on-site. This seminar is not included in your convention registration fee.


Introduction to Air Shows for Performers

Sunday, December 3rd
2:15 p.m. to 5:45 p.m.

ICAS has organized a three-and-a-half hour workshop focused exclusively on providing new or inexperienced performers with a wide range of information on issues of vital and specific concern to performers and prospective performers trying to get a start in the air show business.

The program will include both lecture-style discussions delivered by experienced air show professionals, and small group, roundtable discussions intended to provide every participant with an opportunity to ask questions and get answers from the air show professionals best qualified to provide them.

The workshop will begin with a fast-paced, information-packed overview of all of the key issues facing performers working to establish themselves: introduction to the air show business, paperwork/regulations, total/hidden costs of air show performing, maneuver sequence development, safety, fees, contracts and contracting, demeanor and reputation, branding and marketing, music/narration, sponsorship, and much more. The last hour will be devoted exclusively to small group discussion with veteran air show performers who have volunteered to answer your questions and give you their perspective on virtually any air show-related issue.


Air Shows 102: Business Basics

Monday, December 4th
1:45 p.m. to 5:45 p.m.

This seminar is in two parts.
Part 1: 12/04/2017 1:45 pm - 5:45 pm
Part 2: 12/05/2017 7:30am - 12:00pm

Historically, the aviation-oriented individuals who organize and conduct air shows are relatively well-versed in aviation safety and operations. The bigger challenge is focusing on less familiar issues: concessions and ticketing, volunteer management and marketing, finance and sponsorship solicitation, to name a few. This workshop has been developed to address those business issues, and to provide air show event organizers -- both newbies and veterans -- with a thorough introduction to the business issues that have such an out-sized impact on the success of your event. (NOTE: This is a two-part seminar. Part 2 will be held on December 5 from 7:30 a.m. - 12:00 p.m.)

Developed and taught by veteran experts in the field, Air Shows 102 will help you navigate the myriad business and event planning issues that you will face as an air show event organizer.

Specific topics addressed include:

* finance (factors that impact the budget and common mistakes to avoid, how to reduce financial risk through insurance and contracts);

* concession and vendor relations (options, how to strike the best deal, negotiating a win-win contract with a master concessionaire, dealing with local charity groups);

* sponsorship (tailoring your program to a sponsor's specific needs, approaching your sponsorship development process from the prospective sponsor's perspective, maintaining sponsor relations before, during and after your show);

* hospitality (individual seating options, chalets, sponsor hospitality, volunteer/performer hospitality);

* volunteer and staff management (finding people, developing job descriptions, volunteer training, volunteer retention);
* ticket management (what types of systems work, developing ticket sales policies, effective inventory control, pricing and accounting procedures);

* marketing (what you need to attract an audience, how to use television and radio ads, billboards and newspapers, news coverage and media rides, bartering for ad space, negotiating television and radio ad buys, cross promotion); and

* logistics (site set-up, static lay-out, toilets, trash, parking and traffic management, communications, seating).

Air Shows 102 offers presentations by North America's most respected air show event organizers, sharing business models from small, mid-size and large events to illustrate well-run practices in finance, concession and vendor relations, volunteer management, ticket sales, logistics, marketing and sponsorship.

Air Shows 102 is designed especially for event organizers from new or small shows as well as newly assigned officers and enlisted personnel taking on significant air show business responsibilities for the first time. And because so many of you also have responsibilities for the air/ground operations aspect of your show, we've scheduled this course so as not to conflict with Air Shows 101, giving you an opportunity to attend both.

The cost for Air Shows 102: Business Basics (Parts 1 & 2 inclusive) is $295 thru November 17, and $320 if you register November 18 - on-site. This seminar is not included in your convention registration fee.


Air Boss 201: Advanced Air Boss Workshop

Tuesday, December 5th
7:30 a.m. to 12:00 p.m.

Air bosses are the individuals who control the aviation event activities in accordance with the briefed schedule, applicable waiver and federal regulations. In short, they must be prepared to assume responsibility for everything related to safe air and ground operations conducted as part of the air show:

Adherence to FAA and Transport Canada regulations, conducting a safe and effective briefing, organizing and conducting an air show, and understanding the show site and the idiosyncrasies of the airspace in which they are working. As part of a larger effort to develop a comprehensive and multi-faceted training program for air show air bosses, ICAS has re-constructed its Air Boss 201 Workshop. The new course addresses some of the more complex issues in air show air/ground operations, the pre-show safety briefing, changes to air regulations, discussion on air show entertainment techniques and strategies, radio communications and case history discussions on difficult air/ground operations problems and issues. This advanced, half-day course also explains how to assess event preparation and readiness, and how to stay within both the letter and the intent of all applicable regulations, ensuring pilot and spectator safety.

By itself, the course will not qualify an individual to become an air boss. But this program is focused on air boss issues and can be used as a useful first step in developing the knowledge base necessary to become an air show air boss.

This course has been developed for individuals with air boss responsibilities, aspiring air bosses, air show directors who interact with and/or hire air bosses, and any other air show professional who would benefit by learning more about advanced concepts in air operations and air bossing. It is strongly recommended that any individual taking this course will have first taken Air Shows 101 or be familiar with all the material taught in Air Shows 101.

The fee for the half-day Air Boss 201 Workshop is $195, thru November 17, and $220 November 18 - on-site. This workshop is not included in your registration fee.