ICAS Convention 2017 Seminars

Air Force Open House Workshop

Saturday, December 2nd
(Champagne 2)
9:00 a.m. to 4:30 p.m.

USAF: Largest Air Show Organization in the World

By any measure, the United States Air Force is the largest air show organization in the world. From the Thunderbirds, single-ship demo teams and static aircraft to the dozens of shows that it holds on its bases each year, the Air Force demonstrates its deep commitment to aviation and air shows every year in impressive fashion.

But the Air Force's involvement in air shows has been undergoing many changes during the last decade. After a dormant period following Sequestration, USAF air show activities have been steadily increasing since 2013. And, after an extended period of little or no activity, many bases have found that their institutional air show knowledge has retired or left the base as they begin to plan their next open house.

It is for that reason that ICAS will once again be offering its Air Force Open House Workshop, a program geared specifically to the needs of Air Force personnel charged with organizing and conducting an open house/air show at a U.S. Air Force base in 2018 or 2019. And, in response to popular demand following last year’s workshop, ICAS will conduct the program over a full day, from 9:00 a.m. until 4:00 p.m., on Saturday, December 2 at the Paris Hotel in Las Vegas, Nevada.

First offered 15 years ago at the 2002 ICAS Convention, the Air Force Open House Workshop has evolved continuously to meet the changing needs of the personnel charged with organizing and conducting U.S. Air Force Open Houses. This year’s seven-hour program will address all of the most important planning issues, including contracting, legal issues, public affairs considerations, budgetary concerns, sponsorship and more.

For the captain or chief who learns -- often just a few short months, or even weeks before the event is scheduled to be held -- that they have been charged with this responsibility, the task can be daunting. And the complicated rules governing the funding and execution of open houses at Air Force bases can be confusing and intimidating.

That's why the U.S. Air Force and ICAS cooperated to produce a training seminar specifically organized and structured to provide Air Force personnel with the background information, explanations, direction and tips they need to effectively, efficiently and successfully plan and conduct an open house on an Air Force base.

Fee for the Air Force Open House Workshop is $195 ($220 after November 17). This workshop is not included in your convention registration fee.

 

Who Should Attend?

Individuals from the highest levels of U.S. Air Force leadership recommend that multiple people from any Air Force base planning an open house attend this seminar. Whether you're a civilian or active duty, a chief or a captain, if you are responsible for organizing and conducting an air show or open house at an Air Force base, this seminar has been specifically developed for you. ICAS encourages air show project officers, contracting specialists, and Services personnel to attend both the Air Force Open House Workshop and the rest of the ICAS Convention, on December 3, 4, 5 and 6 at the Paris Hotel in Las Vegas, Nevada.

 

What Will You Learn?

The seminar has been refined and improved many times since it was first offered in December of 2002. The content is reviewed each year by Secretary of the Air Force-level specialists familiar with Air Force open house guidance. The course addresses the most common questions, problems, challenges and opportunities that you and your colleagues will face as you plan for and conduct your air show/open house with special emphasis on issues related to finance, sponsorship and contracting.

Specifically, the seminar will address:

• Air Force guidance, regulations and policies related to air shows and open houses;
• organizational structure of the open house/air show planning committee;
• contracts and contracting issues;
• legal issues;
• sponsorship funding issues; and
• issues related to working with your base's Force Support Squadron.

In addition to the instruction and discussion, each participant will be provided with an instructional manual that includes a detailed funding matrix to help Air Force personnel determine what type of money (APF vs. NAF vs. outside funding) can be used to pay for nearly every open house/air show-related expense that the air show project officer may be faced with.

 

How Will I Benefit from Attending Air Force Open House Workshop?

Seldom will you have the opportunity to attend a seminar that is so specifically designed to meet your needs. ICAS was created a half-century ago to serve the needs of the air show community. In the subsequent 50 years, hundreds of Air Force personnel have turned to ICAS for air show advice and direction.

As part of a unique partnership designed to provide you with a program that neither the Air Force nor ICAS could provide to you alone, our two organizations have joined forces to produce a seminar specifically focused on your needs.

 

Fee

Fee for the Air Force Open House Workshop is $195 ($220 after November 17). This workshop is not included in your convention registration fee.

 

Air Shows 101: Air/Ground Operations Training Workshop

Sunday, December 3rd
(Champagne 2)
8:30 a.m. to 4:30 p.m.

When the FAA or Transport Canada approves your request to execute an air show, that approval places an enormous responsibility on you. Air Shows 101, the Air/Ground Operations Training workshop, is designed to provide you with the tools you need to manage that responsibility.

Air show event organizers, especially first-timers, face a steep learning curve when standing face-to-face with the myriad regulations, requirements and recommendations for putting on an air show. Air Shows 101 is a practical, one-day program that features information-packed presentations on the most important air/ground operations issues that you will face as an air show event organizer. Offered by ICAS at its annual convention for a quarter century, the program has changed and evolved to ensure that you get the most up-to-date and pertinent information you need in a format that is accessible and useful.

 

Who Should Attend?

Air Shows 101 has been developed as an introductory course intended to give participants a fundamental-level summary of air show air/ground operations. Newcomers to the air show community are encouraged to attend. Veteran air show personnel with new responsibilities in air/ground operations will also benefit from this comprehensive overview. Military personnel have said that Air Shows 101 has been critical to the success of newly assigned officers, enlisted personnel and civilians taking on significant air show operations responsibilities for the first time.

This course is not intended to provide you with all the information you need to run your show’s air/ground operations, but it is – without question – the very best place to start learning what you need to know to build a safe and successful event.

Past attendees, many of whom have attended this course more than once, will tell you that you shouldn't be in the air show business without having attended Air Shows 101.

 

What Will You Learn?

The Air Shows 101 program is designed specifically to help you manage the myriad details associated with running the air/ground operations of an air show. This program features presentations on critical air/ground operations issues, including:

• overview of the business of air shows;
• air show site layout;
• air show planning timelines;
• selecting performers;
• mitigating air show hazards;
• emergency planning;
• a summary of pertinent regulations, and how to apply for an air show waiver/SFOC and your responsibilities once it is approved;
• interacting with regulatory authorities; and
• parking and traffic.

 

Faculty

Instructors for the ICAS Air Shows 101 Air/Ground Operations Training Workshop have been selected based on both their subject matter expertise and their ability to teach that material to present it effectively. All of our instructors have taught this course for several years. Some have been involved since the course was first introduced 25 years ago.

This year’s Air Shows 101 faculty includes:

Ralph Royce, AirPros
Kevin Walsh, Thunder over Michigan and Wingman Events
Bill Snelgrove, Canadian Air Boss Services
Dennis Dunbar, Experimental Aircraft Association
Jeff Shapiro, Solutions Events Services

 

Sponsorship for Events

Sunday, December 3rd
(Versailles 3-4)
1:00 p.m. to 5:30 p.m.

It is an article of faith within the air show community that sponsorship is the most promising and practical tool for moving our industry to the proverbial "next level." And, despite other differences, almost every air show includes sponsorship as a key source of operating revenue.

But practical, "how to" information and direction are often hard to come by. In this four and one-half hour, workshop-style session, your information needs as an air show event organizer will be specifically addressed.

For more than ten years, event sponsorship consultant Bruce Erley has consistently been one of our two or three top-rated speakers. Once again this year, Erley will discuss the key sponsorship issues likely to face ICAS members -- including members of the military -- during the 2016 air show season and beyond. And, once again this year, former U.S. Air Force JAG officer Curtis McNeil will be on hand to “translate” Erley’s guidance, descriptions and ideas into language that makes sense to military personnel and complies with current military guidance.

This workshop will include a brief review of sponsorship basics, including:
• terminology;
• recent sponsorship trends and how they impact the air show industry;
• the selling and activation of sponsorships;
• how to audit your air show to ensure that you are leveraging all of the resources available to give your sponsors maximum return on their investment;
• how to activate the sponsorships you sell and how to help your sponsors do their part in activating their own sponsorships;
• how to assess "sponsorable" assets and assign a dollar value to both the individual assets and the overall sponsorship package; and
• how to assemble a sponsorship package and put it in the hands of the decision makers at prospective sponsoring corporations/organizations.

This course has been developed for all air show event organizers -- small and large, military and civilian -- to help them better understand the latest trends and most effective tactics in selling and activating air show sponsorships.

Fee for the half-day Sponsorship for Events Workshop is $195 ($220 after November 17). This workshop is not included in your convention registration fee.

 

Air Shows 102: Business Basics

Monday, December 4th
(Versailles 3-4)
1:45 p.m. to 5:45 p.m.

This seminar is in two parts.
Part 1: 12/04/2017 1:45 pm - 5:45 pm
Part 2: 12/05/2017 7:30am - 12:00pm

Historically, the aviation-oriented individuals who organize and conduct air shows are relatively well-versed in aviation safety. The bigger challenge is focusing on less familiar issues: concessions and ticketing, volunteer management, marketing, finance and sponsorship solicitation, to name a few. This workshop has been developed to address those business issues, and to provide air show event organizers -- both newbies and veterans -- with a thorough introduction to the business issues that have such an out-sized impact on the success of your event. (NOTE: This is a two-part seminar. Part 2 will be held on Tuesday, December 5 from 7:30 a.m. - 12:00 p.m.)

The cost for Air Shows 102: Business Basics (Parts 1 & 2 inclusive) is $295 ($320 after November 17). This seminar is not included in your convention registration fee.

 

What Will You Learn?

Developed and taught by veteran experts in the field and refined continuously during the last two decades, Air Shows 102 will help you navigate the myriad business and event planning issues that you will face as an air show event organizer. Specific topics addressed include:

• finance (factors that impact the budget and common mistakes to avoid, how to reduce financial risk through insurance and contracts);
• concession and vendor relations (options, how to strike the best deal, negotiating a win-win contract with a master concessionaire, dealing with local charity groups);
• sponsorship (tailoring your program to a sponsor's specific needs, approaching your sponsorship development process from the prospective sponsor's perspective, maintaining sponsor relations before, during and after your show);
• hospitality (individual seating options, chalets, sponsor hospitality, volunteer/performer hospitality);
• volunteer and staff management (finding people, developing job descriptions, volunteer training, volunteer retention);
• ticket management (what types of systems work, developing ticket sales policies, effective inventory control, pricing and accounting procedures);
• marketing (what you need to attract an audience, how to use television and radio ads, billboards and newspapers, news coverage and media rides, bartering for ad space, negotiating television and radio ad buys, cross promotion); and
• facilities (site set-up, static lay-out, toilets, trash, parking and traffic management, communications, seating).

Air Shows 102 offers presentations by North America's most respected air show event organizers, sharing business models from small, mid-size and large events to illustrate best practices in the field of air show management. Air Shows 102 is designed especially for event organizers from new or small shows as well as newly assigned officers and enlisted personnel taking on significant air show business responsibilities for the first time. And because so many of you also have responsibilities for the air/ground operations aspect of your show, we've scheduled this course so as not to conflict with Air Shows 101, giving you an opportunity to attend both.

 

Fee

Fee for Air Shows 102: Business Basics (Parts 1 & 2 inclusive) is $295 ($320 after November 17). This seminar is not included in your convention registration fee.

 

Air Boss 201: Advanced Air Boss Workshop

Tuesday, December 5th
(Bordeaux)
7:30 a.m. to 12:00 p.m.

The air boss is the individual who controls the aviation event activities in accordance with the briefed schedule and federal regulations. In short, they must be prepared to assume responsibility for everything related to safe air and ground operations conducted as part of the air show. And, after many years of operating entirely without regulatory oversight or training/experience requirements, the FAA is poised to begin requiring evaluation through the ICAS Air Boss Recognition program. As part of this effort, ICAS has re-constructed its Air Boss 201 Workshop to ensure that it provides current and aspiring air bosses with the training that will soon be required by the FAA.

During this highly-focused, four and one-half hour workshop program, participants will learn about understanding and adhering to FAA and Transport Canada regulations/guidance, conducting a safe and effective briefing, organizing and conducting an air show, and understanding the show site and the idiosyncrasies of the airspace in which they are working. The course addresses the pre-show safety briefing, recent changes to air show regulations/guidance, air show entertainment techniques and strategies, radio communications and case history discussions on difficult and complex air/ground operations problems and issues.

This advanced, half-day course also explains how to assess event preparation and readiness, and how to stay within both the letter and the intent of all applicable regulations/guidance to ensure both pilot and spectator safety. By itself, the course will not qualify an individual to become an air boss, but this program is focused on air boss issues and can be used as a useful first step in developing the knowledge base necessary to become an air show air boss.

The fee for the half-day Air Boss 201 Workshop is $195 thru November 17, and $220 November 18 - on-site. This workshop is not included in your registration fee.

 

Who Should Attend?

This course has been developed for individuals with air boss responsibilities, aspiring air bosses, air show directors who interact with and/or hire air bosses, and any other air show professional who would benefit by learning more about advanced concepts in air operations and air bossing. It is strongly recommended that any individual taking this course have taken Air Shows 101 or be familiar with all the material taught in Air Shows 101.

 

Fee

The fee for the half-day Air Boss 201 Workshop is $195 thru November 17, and $220 November 18 - on-site.