It’s the holy grail of the events industry and sports/entertainment marketing. We heard loud and clear from members that this session needed to be more user friendly with examples of successes within the air show industry. So, we’re focusing on a single, specific session that addresses sponsorship for event organizers. This new class will provide event organizers with the tools necessary to secure and maintain corporate sponsorships in today’s demanding and competitive market. You’ll learn how the most successful air shows in the country have structured their sponsorship programs. You’ll learn what kinds of challenges and opportunities you might be presented with during an economic downturn. You’ll learn what it takes to demonstrate your event’s value to sponsors and prospective sponsors. And you’ll find out how to develop and retain strong sponsor relationships. Now air shows – small and large, civilian and military – can learn how to strengthen the integrity and desirability of their own sponsorship programs with these proven techniques. Fee The fee for this special four-hour workshop is $140. The course is not included in your Convention registration.

For the major or chief tasked with organizing and conducting an Air Force open house air show, the task can be daunting. Many will learn that they are responsible for organizing and conducting the event just a few short months before the event is scheduled to be held. And the complicated rules governing the funding and execution of open houses at Air Force bases can be confusing and intimidating. These individuals have to both familiarize themselves with this complex collection of rules and guidance and plan the actual event, often in a very short period of time. That’s why, seven years ago, the U.S. Air Force and ICAS cooperated to produce a one-day training course specifically organized and structured to provide Air Force personnel with the background information, explanations, direction and tips they need to effectively, efficiently and successfully plan and conduct an open house air show on an Air Force base. Who Should Attend Whether you’re a civilian or active duty, a chief or a captain, if you have responsibilities for organizing and conducting an open house at an Air Force base, this course has been very specifically developed for you. What Will You Learn The course has been refined and improved several times since it was first offered in December of 2002. The course addresses the most common questions, problems, challenges and opportunities that you and your colleagues will face as you plan for and conduct your air show/open house with specific emphasis on issues related to finance, sponsorship and contracting. Specifically, the course will address… • Air Force direction, regulations and policies related to open houses; • Organizational structure of the open house planning committee; • Contracts and contracting; • Legal; • Sponsorship; • Funding; • Selecting performers; • Air and ground operations; and • Case histories and lessons learned from other Air Force bases. In addition to the instruction and discussions, each participant will be provided with a 150+ page instructional manual that includes a detailed funding matrix to help Air Force personnel determine what type of money (APF vs. NAF vs. outside funding) can be used to pay for nearly every open house-related expense that the open house project officer may be faced with. Recent Developments The collection of official and unofficial Air Force documents that have served as air show/open house guidance during the last 20 years will soon be consolidated into a single Air Force instruction document. That single document will not likely be approved prior to the ICAS Convention, but we’ll have Air Force representatives with us during this presentation who know its contents and will provide us with a general description of how the document is likely to impact Fee The fee for the one-day Air Force Open House Workshop is $225. The fee includes detailed and extensive handouts with important and useful reference materials, coffee breaks and the course itself. This seminar is not included in your Convention registration.

Air show event organizers, especially first-timers, face a steep learning curve when standing face-to-face with the myriad of regulations, requirements and recommendations of putting on an air show. Air Shows 101 is designed to take some of the steepness out of that curve. What You Will Learn This information-packed, one-day program delivered by a faculty of seasoned experts and recognized throughout the industry as the definitive introductory course on air show air/ground operations, is designed specifically to help you manage the myriad details associated with running the air/ground operations of an air show. This information-packed, one-day program features presentations on critical air/ground operations issues, such as… • how to lay-out your air show site; • mitigating air show hazards; • timelines for initiating different aspects of your air show planning; • what to consider when hiring performers; • how to apply for an air show waiver and your responsibilities once it’s approved; • the importance of establishing strong communications; • how to establish early control of ground operations and support; • what you should include in your emergency plan; and • how to work with your assigned safety inspector. Fee The fee for Air Shows 101 is $225. The fee includes detailed and extensive handouts with important and useful reference materials, coffee breaks and the course itself. This seminar is not included in your Convention registration.

As part of a larger effort to develop a comprehensive and multi-faceted training program for air show air bosses, ICAS recently re-constructed its Air Boss 201 Workshop. The new course addresses some of the more complex issues in air show air/ground operations, the pre-show safety briefing, changes to air regulations, discussion on air show entertainment techniques and strategies, radio communications and case history discussions on difficult air/grounds operations problems and issues. This advanced, half-day course also explains how to assess event preparation and readiness, and how to stay within both the letter and the intent of all applicable regulations and ensuring pilot safety. By itself, the course will not qualify an individual to become an air boss. But this program is focused on air boss issues and can be used as a useful first step in developing the knowledge base necessary to become an air show air boss. Pre-requisite: Air Shows 101 Fee The cost for Air Boss 201 is $140. This seminar is not included in your Convention registration.