This excel workbook contains the results of the air show demographic surveys conducted during the 2012 air show season.

The 2012 Air Shows Marketing in the Thrill Zone brochure contains the results of the air show demographics collected during the 2012 air show season.

Power point presentation from the 2012 Spectator Survey Results session at the ICAS Convention.

2010 ICAS Marketing in the Thrill Zone Results of the 2010 ICAS Air Show Surveys

Marketing in the Thrill Zone Order Form. Order copies of the 2010 ICAS Marketing in the Thrill Zone Brochure.

Results of the 2008 ICAS Air Show Spectator Survey

Air Shows Marketing in the Thrill Zone Results of the 2008 Air Show Surveys

(This power point document was used in the following break-out education session at the 2008 ICAS Convention.) During this one-hour session, we’ll not only share the preliminary results of the 2008 air show spectator survey; we’ll also give you specific suggestions and ideas on how to put this huge body of information to work for your air show organization. A hard copy of the preliminary results of the survey will be made available to all participants in the session.

1990 Survey of Air Show Spectators (1991 1Q)

1987 Airshow Spectator Survey (1988 1Q)

1986 Airshow Spectator Survey Updated (1987 1Q)

1985 Airshow Audience Profile(1986, 1Q) A summary of statics gathered at six airshows in 1985.

The results of a recent ICAS survey of its civilian event organizer members provide an interesting snap-shot-in-time of what our members are currently doing to promote air show ticket sales.

We explore the longstanding love/hate relationship between warbird operators and air show event organizers and explain why it is in the best interests of both groups to love more and hate less.