6 documents found.
Marketing and Public Relations
This is the Marketing and Public Relations chapter from the 2012 MCAS Cherry Point Air Show Manual.
Air Show Business Basics Event Marketing
2010 Air Show Business Basics Event Marketing
2010 Oregon Air Show Academy - Marketing
Chapter 4 Marketing: • Marketing Roles and Responsibilities • Marketing • Media • Sponsorships Roles and Responsibilities • Chalets • Trades • Tickets & Ticket Specials
2010 Oregon Air Show Academy - Special Events
Chapter 13 Special Events: • Community Kids Night • Margaret Teufel Day • Charity Donation Event • Fly-In • Veterans Chalet • Golf Tournament for Veterans • ICAS Convention
Air Shows Business Basics - Sponsorship & Marketing
(The power point presentation from the break-out education session at the 2008 ICAS Convention.) Sponsorship and marketing are critical elements of any air show, no matter how small or large. In this session, we’ll discuss how to promote ticket sales, how to make most effective use of broadcast and print advertising, generating news coverage with media rides, bartering for ad space, negotiating television and radio ad buys, and cross promotion. In the sponsorship portion of the session, you’ll learn how to tailor your program to a sponsor’s specific needs, the hazards of a one-size-fits-all sponsorship programs, approaching your sponsorship development process from the prospective sponsor’s perspective, and maintaining sponsor relations before, during and after your show.
Get Your News Into the News (1994 2Q)
Get Your News Into the News (1994 2Q) by Linda Singer