| Establishing your ticket prices at a level that ensures people will buy them and, at the same time, maximizes revenue to your event is perhaps one of the most important, but least understood parts of running an air show. In this session, you'll learn how to use simple analysis of your market, your event and similar events in your market to set prices that will be acceptable to your customers and prospective customers, and an accurate reflection of the quality of your event. Whether you're thinking about a price increase or concerned that your tickets might be too expensive, you'll want to hear a ticket pricing expert explain a process and a perspective that eliminates much of the guess work associated with most ticket price-setting processes. |
