| The manner in which a performer sells his/her services nearly always determines how successful those efforts will be. In this session, an industry veteran with extensive performer marketing experience will share the lessons learned by those who have been most successful in the air show business. You'll learn about the strategy, tactics and techniques that work and you'll hear about the most effective tools that you can use to help market your services and separate yourself from other performers. You'll learn about the importance of professionalism, branding, and pricing. You'll learn what tactics work and why. And you'll learn about the importance of building a reputation not just as a safe and entertaining air show performer, but as a solution to the challenges that face your prospective customers. |
