When the sun is shining and the spectators are happy, interacting with the media is generally stress-free. But when traffic backs up, sequestration grounds the jets or an accident occurs, the event organizer/reporter relationship can become strained. In this session, a veteran television news anchor will lead a discussion with public relations professionals on what air show professionals can do to control the message, accentuate the positive, and help the media report the news without broadcasting exclusively bad news about your show. |