| As social media expands its reach into our lives, air show professionals are finding more and better ways to put it to use as an effective communications tool. Event organizers are using a wide variety of social media tools to interact with spectators and create interest in their events. The most progressive performers are tapping into social media's ability to build personal relationships with hundreds, even thousands of fans. And our entire industry is learning better techniques and tactics to make social media more than a communications curiosity; they're using it to save and make money. We've assembled some of the most sophisticated users of social media to discuss trends and answer your questions. |
