In an industry like the air show business, the marketing effectiveness and cost-efficiency of social media have provided multiple benefits. In this session, a social media consultant will discuss the opportunities, challenges, advantages and disadvantages of social media as an air show industry marketing tool. You'll learn about the tactics and techniques that are working, the limitations of social media, and the practical lessons that have been learned in the first few years of using social media to promote air shows and the air show business. |