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Walking the PR Tightrope: Establishing Media Relations that Work Well in Good Times and in Bad

Wednesday, December 12th 2012 9:45 am - 10:45 am

Champagne 3/4

In this wide-ranging panel discussion, we will focus on air show public relations. In the first part of the discussion, we will address proven techniques and effective tactics for generating positive, attendance-boosting editorial coverage in the days immediately preceding your event. During the latter part of the session, we'll discuss how that relationship changes in the event of an accident or some other problem during your show and, specifically, how your interaction with the press changes in the event of an accident or incident.