| In this second part of a two-part discussion on performer marketing, we will build on the foundation established in part one and move into more advanced strategies and tactics. We will discuss the need for a performer to bring value that extends beyond his/her 12 minutes of flying. We will discuss the kinds of things that the industry's top performers do to get invited to a show not just once, but repeatedly. You'll learn about the special value of performers who can create pre-show media coverage for the event, the growing interest in performers who are active in social media, and the importance of a strong and professional-looking website. Make plans to attend this session if you are a veteran performer looking for tips and advice on how to book more shows. |
