| In this information-packed, introductory-level session, we'll discuss driving up attendance by utilizing publicity tools like press releases, websites and social media, generating news coverage with media rides, bartering for radio/television ad time and leveraging cross-promotions. The speaker, the 2011 recipient of the ICAS Marketing Competition Best Overall Marketing Plan award, will provide you with a very practical, "how to" introduction to air show marketing with a particular focus on cost-effective tools that work. |
