It is now an article of faith within the air show community that sponsorship is the most promising and practical tool for moving our industry to the proverbial "next level." But useful, "how to" information and direction are often hard to come by. In this four- and one-half hour session, your information needs will be specifically addressed. In response to popular demand and extraordinarily strong evaluation comments, sponsorship consultant Bruce Erley has been invited back to the ICAS Convention to discuss the key sponsorship issues likely to face ICAS members during the 2013 air show season and beyond, to include: a brief review of sponsorship basics, including terminology; macro-trends within the sponsorship business and how they impact the air show industry and air show professionals; how the current economic downturn affects the buying, selling and activation of event sponsorships; how to audit your air show to ensure that you are leveraging all of the resources available to give your sponsors maximum return on their investment; how to activate the sponsorships you sell and how to help your sponsors do their part in activating their own sponsorships; how to assess your "sponsorable" assets and assign a dollar value to both the individual assets and the overall sponsorship package; and, how to assemble a sponsorship package and put it in the hands of the decision makers at prospective sponsoring corporations/organizations. The course has been developed for all air show event organizers -- small and large, military and civilian -- to help them better understand the latest trends and most effective tactics in selling and activating air show sponsorships.
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