How do you answer a city councilor who claims, "Air shows are dangerous?" How do you convince a reluctant sponsor that your event is safe? How do you calm the media, the public and the health authority after people get sick eating bad hot dogs at your show? In this session, an experienced crisis communications specialist will walk you through the fundamentals of calming fears and misunderstandings... not just with media on event day, but how to navigate potholes on the other 364 days of the year. Whether it's an accident, a concerned government regulator, nervous homeowners, scared sponsors or upset performers, this session will teach you how to start building trust and credibility, even when things go wrong. He will discuss the critical elements of every good information management plan. And he will offer his perspective on why strong crisis communications are no longer limited to simple media relations.
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