| Whether you're an event organizer or a performer, it's critical to remember that, when interacting with the press, you have different goals. In this session, we'll explain the source of those differences and how to put them to most effective use in generating press coverage that accomplishes what you want it to accomplish. You'll learn to understand the key motivators of the reporters who cover your show and how to use them to your advantage. You'll learn the critical value of staying focused on your message. You'll leave this session with practical, useful, easy-to-remember tips and tools for making your next interview more effective and successful than your last interview. |
