| In this case study presentation, an air show sponsorship expert will discuss her strategies, techniques and tactics in selling local sponsorships in a mid-size market. She will detail key selling strategies from contact to contract that qualify possible sponsors, assess their objectives and build programs integrating media, on-site exposure and lead generation to build value for sponsors and revenue for air shows. Plan on attending this session to review a particular case that highlights how to differentiate sponsorship sales from sponsorship revenues and build integrated sponsor programs that ultimately serve as a template to prioritize sponsorship outreach. |
