From Facebook, Twitter, YouTube, and Flickr to blogs, message boards, Smartphone apps and highly interactive websites, the nature of air show marketing has not only changed; it continues to change on an almost weekly basis. Staying conversant in social media trends and technology, while also planning and promoting your next event, is both challenging and essential. In this session, we'll look at what's being done now and its effectiveness, as well as how today's technology is likely to evolve in the coming months and years. We'll also look at what's not being done and how those missed opportunities may impact an air show organization's ability to stay successful and relevant.
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