For five years, two New Zealand-based media consultants have focused their attention on detailed global market research for aerial entertainment formats, as well as staging some actual test events. As part of their work, they have generated a wealth of information that will also be useful to air show professionals as they plan and conduct their events. From air show spectator demographics, the use of big screens, social media and interactive TV graphics to the importance of broadcast audiences and the need to "humanize" the performances of air show pilots, Newport and Fairfax have put their fingers on the hot button issues that are most important and compelling to air show spectators. In this session, they'll share with you some of the results of that research.
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