Though it is true that the internet has changed the way air show business is conducted, there are still a comparatively small number of people who can design and build an effective, user-friendly website. In this session, an experienced and pragmatic internet consultant will give you the tools to manage the design and operation of your website to ensure that it does what you want and need it to do. You'll learn what is new, different and successful in website design today. You'll learn about new ways to put the internet and your website to more effective use for your organization. From web marketing and e-commerce to the developing world of mobile apps and database information gathering, you'll get a useful and non-technical explanation of how to understand, manage and improve your organization's web-based programs and initiatives.
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