ICAS MEMBERS DRIVE REALITY TV SHOW EPISODE

March 13th, 2011

What happens when a reality television show collides with an infomercial-type product commercial? Focus Rally: America, a web-based, 18-minute video presentation that uses a nationwide, scavenger hunt-type competition to promote sales of the Ford Focus automobiles.

Stage Seven of the Rally brought contestants to Pleasant Valley Airport near Phoenix, Arizona, where the contestants took part in a wingwalking-oriented challenge. Producers developed a game in which contestants rode on the top of ICAS member Hartley Folstad’s Stearman biplane flown by ICAS member Lee Oman as they read a “secret message” spelled out on the top of the wing of ICAS member Jon Melby’s Pitts Special. ICAS member Margie Stivers provided training to the wingwalking contestants.

Click here to watch the episode.