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Ticket Pricing, Demographics and New Media Marketing: Challenges and Opportunities

Tuesday, December 10th 2019 2:45 pm - 3:45 pm

Versailles 1-2

For event organizers, the last several years have seen fast-paced change in promotion and marketing, ticket pricing, hospitality, and the changing composition of air show audiences. And, increasingly, many of these event organizers are discovering that many of these changes are inter-related. Changing demographics have made high-end seating options more popular. The ability to target very specific sub-groups in marketing and promotional efforts has encouraged event organizers to experiment with a wider variety of ticketing and seating options. And the aging air show spectator base has prompted many shows to experiment with tactics and offers designed to attract a younger demographic to air shows. In a wide-ranging panel discussion, we will discuss all of these issues and the impact that each has on the other. You’ll leave with some ideas for your own show and a clearer idea of how these issues are inter-related.