The Changing Demographics of Air Show Audiences and What It Means to Your Air Show Business |
Tuesday, December 5th 2017 11:00 am - 12:00 pm |
Bordeaux |
| All research and survey data available suggest that air show audiences throughout North America are getting older. And most analysts agree that the impact of this demographic shift is potentially dramatic, even catastrophic, if the industry does not begin addressing the change soon. In this session, you’ll learn what the research says, what its long-term implications are, and several simple steps you can begin taking now to mitigate or even reverse this trend toward an aging spectator base. |