Putting the Internet to Work for You: Advanced Social Media Tactics and Techniques

Sunday, December 3rd 2017 4:45 pm - 5:45 pm

Champagne 3-4

Social media can be a waste of time, money and resources. It can also be an extraordinarily useful and cost-effective way of marketing your air show business. And the difference comes when you and your organization move from casual use of Facebook, Google, Instagram and Twitter to deliberate execution of carefully crafted programs intended to produce specific, measurable results. In this session, we’ll discuss tactics and techniques that help you create return on your social media investment. In a series of specific mini-sessions, we’ll take a detailed look at pinpointing and buying social media advertising, how to develop a well-balanced social media presence that uses a wide variety of platforms efficiently and properly, how to make more effective and complementary use of legacy marketing tools (television, radio, newspapers) while building, testing and expanding your new media marketing.