A Practical Introduction to Performer Sponsorships

Monday, December 4th 2017 3:00 pm - 4:00 pm

Champagne 2

Performer sponsorships in the air show business are often contemplated and seldom realized. In this no-nonsense presentation, a veteran performer who has held the same sponsorship for more than 15 years will offer his perspective on what it takes to get and keep a sponsor. In a presentation punctuated by videotaped comments and observations from actual sponsors, he’ll explain the many and important differences between a sponsored performer and a non-sponsored performer. He’ll discuss the change in mindset that must accompany any successful effort to secure and maintain a performer sponsorship. And he’ll provide practical, clear tips on what to do to make your act attractive to a prospective sponsor, develop a sponsorship proposal, deliver on the benefits you promise your sponsor and keep that sponsor for multiple years.