| Panel Discussion: The Art and Science of Air Show Marketing (2006, 1Q) | 2006-03-31 11:23:06 |
| Air Shows Magazine interviewed a representative cross-section of nine civilian event organizers to get some idea of how air shows are attracting the fans and spectators that come to their events. As expected, there is no marketing "silver bullet" for event organizers, but the current state-of-the-art is changing and there is broad consensus on a number of important lessons. | |
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