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International Council of Air Shows
ICAS HQ - Sponsorship Matters Embrassing Social Media
Sponsorship Matters Embrassing Social Media2011-01-26 12:10:42
Whether you are a performer or an event organizer, social media has quickly gone from a faddish curiosity to a marketing and communications behemoth that cannot be ignored. More importantly, it is the ideal tool for events and performers working to add a new dimension to their sponsorship programs. By Deb Mitchell (2010, 4Q)
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