facebook tracker International Council of Air Shows International Council of Air Shows
International Council of Air Shows
ICAS HQ - Performer Marketing: Tactics and Trends, Myths and Realities
Performer Marketing: Tactics and Trends, Myths and Realities2009-12-18 15:19:14
For many, it’s an unsolvable puzzle: using a shoe-string budget to effectively and cost-efficiently promote an air show act among difficult-to-reach event organizers. What tools work best? When does admirable persistence become annoying desperation? How does a newcomer get around the prejudice within the air show business against “the new guy”? In this brutally frank panel discussion, we’ll get to the bottom of these issues and send you away with a better understanding of what it takes to get noticed and hired.
Login to Download this document.