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International Council of Air Shows
ICAS HQ - Sponsorship Matters: Eight Common Elements of Successful Air Show Sponsorship (2007, 3Q)
Sponsorship Matters: Eight Common Elements of Successful Air Show Sponsorship (2007, 3Q)2007-09-30 11:23:06
Although there is no single way to organize and conduct your corporate sponsorship program, experience and a little research suggests that there are common practices among those air shows that have enjoyed the most success in creating and maintaining a strong sponsorship element at their events. Learn what they are and how you can integrate them into your sponsorship program.
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