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International Council of Air Shows
ICAS HQ - Basics of Performer Sponsorship
Basics of Performer Sponsorship 2009-01-29 16:23:41
(Power point presentation from the break-out education session conducted at the 2008 ICAS Convention.) The pursuit of performer sponsorships has been the goal of dozens, perhaps hundreds, of air show performers for the last twenty years. But, with more and more success stories, a clearer picture of what works and what doesn’t is now emerging. In this session, you’ll get tips and advice on identifying a prospective sponsor, developing a compelling proposal, making the pitch, getting the sponsorship and maintaining it. You’ll learn what other sponsored performers have discovered about media coverage, hospitality, cross promotions and more.
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