| (The power point presentation from the break-out education session at the 2008 ICAS Convention.) Sponsorship and marketing are critical elements of any air show, no matter how small or large. In this session, we’ll discuss how to promote ticket sales, how to make most effective use of broadcast and print advertising, generating news coverage with media rides, bartering for ad space, negotiating television and radio ad buys, and cross promotion. In the sponsorship portion of the session, you’ll learn how to tailor your program to a sponsor’s specific needs, the hazards of a one-size-fits-all sponsorship programs, approaching your sponsorship development process from the prospective sponsor’s perspective, and maintaining sponsor relations before, during and after your show. |
