ICAS Convention 2015 Seminars
Air Force Open House Workshop
Saturday, December 5th
1:00 p.m. to 6:00 p.m.
Organizing Air Force Open Houses in a Time of Change.
By any measure, the United States Air Force is the largest air show organization in the world. From the Thunderbirds, single-ship demo teams and static aircraft to the dozens of shows that they hold on its bases each year, the Air Force demonstrates its deep commitment to aviation and air shows every year in impressive fashion.
But the Air Force's involvement in air shows has been undergoing many changes during the last few years. Budget cuts and sequestration have caused suspension and cancellation of certain elements of normal Air Force air show activities. And, as the programming ramps back up, the normal pass down of corporate knowledge has been disrupted. In 2014, 2015 and beyond, many bases are starting from scratch in their air show planning. Add to that, the U.S. Air Force Thunderbirds are making a major change to their scheduling; in December of this year, they will announce both their 2016 and 2017 performance schedules.
For that reason, ICAS will once again be offering its Air Force Open House Workshop, a half-day program geared specifically to the needs of Air Force personnel charged with organizing and conducting an open house/air show at a U.S. Air Force base in 2016 or 2017. On Saturday, December 5, from 1:00 to 6:00 p.m. at the Rio Hotel in Las Vegas, Nevada, ICAS will offer a five-hour program that addresses the most important issues in Air Force open house planning, including contracting, legal issues, public affairs considerations, budgetary concerns, sponsorship and more.
For the captain or chief tasked with organizing and conducting a particular show on a particular base, the task can be daunting. Many will learn that they are responsible for organizing and conducting the event in just a few short months -- or even weeks! -- before the event is scheduled to be held. And the complicated rules governing the funding and execution of open houses at Air Force bases can be confusing and even a bit intimidating.
That's why, in 2002, the U.S. Air Force and ICAS cooperated to produce a training seminar specifically organized and structured to provide Air Force personnel with the background information, explanations, direction and tips they need to effectively, efficiently and successfully plan and conduct an open house on an Air Force base. ICAS offered the program for a full decade before sequestration-related budget cuts prompted the Air Force to cancel all of its open houses in 2013. This five-hour version of that same program will be the first time ICAS has offered the program since December, 2012.
Who Should Attend?
Individuals from the highest levels of U.S. Air Force leadership recommend that multiple people from any Air Force base planning an open house attend this seminar. Whether you're a civilian or active duty, a chief or a captain, if you have responsibilities for organizing and conducting an air show or open house at an Air Force base, this seminar has been specifically developed for you. ICAS specifically encourages air show project officers, contracting specialists, and Services personnel to attend both the Air Force Open House Workshop and the rest of the ICAS Convention on December 6, 7, 8 and 9.
What Will You Learn?
The seminar has been refined and improved several times since it was first offered in December of 2002. The seminar addresses the most common questions, problems, challenges and opportunities that you and your colleagues will face as you plan for and conduct your air show/open house with specific emphasis on issues related to finance, sponsorship and contracting.
Specifically, the seminar will address:
Air Force guidance, regulations and policies related to air shows and open houses; Organizational structure of the open house/air show planning committee; Contracts and contracting issues; Legal issues; Sponsorship Funding issues; Issues related to working with your base's Force Support Squadron.
In addition to the instruction and discussion, each participant will be provided with an instructional manual that includes a detailed funding matrix to help Air Force personnel determine what type of money (APF vs. NAF vs. outside funding) can be used to pay for nearly every open house air show-related expense that the air show project officer may be faced with.
How Will I Benefit from Attending Air Force Open House Workshop?
Seldom will you have the opportunity to attend a seminar that is so specifically developed to meet your needs. As the 48-year old trade association serving the needs of the air show community and an organization to which hundreds of Air Force personnel have turned to for advice and direction during the last half century, ICAS is intimately familiar with the challenges you'll be facing over the next several months.
As part of a unique partnership designed to provide you with a program that neither the Air Force nor ICAS could provide to you alone, our two organizations have joined forces to produce a seminar specifically focused on your needs. We won't be able to answer all your questions or solve all your problems, but we're going to take a pretty good shot and we guarantee that you will leave the program significantly better prepared to tackle the challenge of organizing and conducting an open house/air show at your base.
The fee for the half-day Air Force Open House Workshop is $165. This fee is not included in your convention registration fee.
Air Shows 101: Air/Ground Operations
Sunday, December 6th
8:30 a.m. to 4:30 p.m.
When the FAA or Transport Canada approves your request to organize and conduct an air show, that approval places an enormous responsibility on you. Air Shows 101, the Air/Ground Operations Training Seminar, is designed to provide you with the tools you need to manage that responsibility.
Air show event organizers, especially first-timers, face a steep learning curve when standing face-to-face with the myriad of regulations, requirements and recommendations for putting on an air show. Air Shows 101 is a practical, one-day program that features information-packed presentations on the most important air/ground operations issues that you will face as an air show event organizer. Offered by ICAS at its annual convention for more than a quarter century, the program has changed and evolved to ensure that you are provided with the most up-to-date and pertinent information you need in a format that is accessible and useful.
What Will You Learn?
The Air Shows 101 program is designed specifically to help you manage the myriad details associated with running the air/ground operations of an air show. This program features presentations on critical air/ground operations issues, including:
overview of the business of air shows; Air show site layout; air show planning timelines; Selecting performers; mitigating air show hazards; emergency planning; a summary of pertinent regulations, and how to apply for an air show waiver/SFOC and your responsibilities once it is approved; interacting with regulatory authorities; and parking and traffic.
Past attendees, many of whom have attended this course more than once, will tell you that you shouldn't be in the air show business without having attended Air Shows 101. Military personnel have said that Air Shows 101 has been critical to the success of newly assigned officers and enlisted personnel taking on significant air show operations responsibilities for the first time.
The fee for this seminar is $320. This seminar is not included in your convention registration fee.
Sponsorship for Events Workshop
Sunday, December 6th
1:00 p.m. to 5:30 p.m.
It is an article of faith within the air show community that sponsorship is the most promising and practical tool for moving our industry to the proverbial "next level." But useful, "how to" information and direction are often hard to come by.
In this four and one-half hour, workshop-style session, your information needs will be specifically addressed. In response to popular demand and extraordinarily strong evaluation comments, sponsorship consultant Bruce Erley has been invited back to the ICAS Convention to discuss the key sponsorship issues likely to face ICAS members -- including members of the military -- during the 2016 air show season and beyond.
This workshop will include a brief review of sponsorship basics, including terminology; a broad look at recent sponsorship trends and how they impact the air show industry generally and your business specifically; the selling and activation of sponsorships; how to audit your air show to ensure that you are leveraging all of the resources available to give your sponsors maximum return on their investment; how to activate the sponsorships you sell and how to help your sponsors do their part in activating their own sponsorships; how to assess "sponsorable" assets and assign a dollar value to both the individual assets and the overall sponsorship package; and how to assemble a sponsorship package and put it in the hands of the decision makers at prospective sponsoring corporations/organizations.
This course has been developed for all air show event organizers -- small and large, military and civilian -- to help them better understand the latest trends and most effective tactics in selling and activating air show sponsorships.
The fee for the half-day Sponsorship for Events Workshop is $225. This fee is not included in your convention registration fee.
Air Shows 102: Business Basics
Monday, December 7th
2:30 p.m. to 6:00 p.m.
Historically, the aviation-oriented individuals who organize and conduct air shows are relatively well-versed in aviation safety. The bigger challenge is focusing on those much less familiar issues: concessions and ticketing, volunteer management and marketing, finance and sponsorship solicitation, to name a few. This workshop has been developed to address those business issues, and to provide air show event organizers -- both newbies and veterans -- with a thorough introduction to the business issues that have such an out-sized impact on the success of your event.
(NOTE: This is a two-part seminar. Part 2 will be held on December 8 from 8:30 a.m. - 12:00 p.m. in Miranda 8.)
What Will You Learn?
Developed and taught by veteran experts in the field, Air Shows 102 will help you navigate the myriad business and event planning issues that you will face as an air show event organizer. Specific topics addressed include: finance (factors that impact the budget and common mistakes to avoid, how to reduce financial risk through insurance and contracts); concession and vendor relations (options, how to strike the best deal, negotiating a win-win contract with a master concessionaire, dealing with local charity groups); sponsorship (tailoring your program to a sponsor's specific needs, approaching your sponsorship development process from the prospective sponsor's perspective, maintaining sponsor relations before, during and after your show); hospitality (individual seating options, chalets, sponsor hospitality, volunteer/performer hospitality); volunteer and staff management (finding people, developing job descriptions, volunteer training, volunteer retention); Ticket management (what types of systems work, developing ticket sales policies, effective inventory control, pricing and accounting procedures); marketing (what you need to attract an audience, how to use television and radio ads, billboards and newspapers, news coverage and media rides, bartering for ad space, negotiating television and radio ad buys, cross promotion); logistics (site set-up, static lay-out, toilets, trash, parking and traffic management, communications, seating).
Air Shows 102 offers presentations by North America's most respected air show event organizers, sharing business models from small, mid-size and large events to illustrate well-run practices in finance, concession and vendor relations, volunteer management, ticket sales, logistics, marketing and sponsorship.
Air Shows 102 is designed especially for event organizers from new or small shows as well as newly assigned officers and enlisted personnel taking on significant air show business responsibilities for the first time. And because so many of you also have responsibilities for the air/ground operations aspect of your show, we've scheduled this course so as not to conflict with Air Shows 101, giving you an opportunity to attend both.
The cost for Air Shows 102: Business Basics (Parts 1 & 2 inclusive) is $320. This seminar is not included in your convention registration fee.
Air Boss 201: Advanced Air Boss Workshop
Tuesday, December 8th
7:30 a.m. to 12:00 p.m.
The air boss is the individual who controls the aviation event activities in accordance with the briefed schedule, applicable waiver and federal regulations. In short, they must be prepared to assume responsibility for everything related to safe air and ground operations conducted as part of the air show: adherence to FAA and Transport Canada regulations, conducting a safe and effective briefing, organizing and conducting an air show, and understanding the show site and the idiosyncrasies of the airspace in which they are working.
As part of a larger effort to develop a comprehensive and multi-faceted training program for air show air bosses, ICAS has re-constructed its Air Boss 201 Workshop. The new course addresses some of the more complex issues in air show air/ground operations, the pre-show safety briefing, changes to air regulations, discussion on air show entertainment techniques and strategies, radio communications and case history discussions on difficult air/ground operations problems and issues. This advanced, half-day course also explains how to assess event preparation and readiness, and how to stay within both the letter and the intent of all applicable regulations, ensuring pilot and spectator safety.
By itself, the course will not qualify an individual to become an air boss. But this program is focused on air boss issues and can be used as a useful first step in developing the knowledge base necessary to become an air show air boss.
Who Should Attend?
This course has been developed for individuals with air boss responsibilities, aspiring air bosses, air show directors who interact with and/or hire air bosses, and any other air show professional who would benefit by learning more about advanced concepts in air operations and air bossing. It is strongly recommended that any individual taking this course have taken Air Shows 101 or be familiar with all the material taught in Air Shows 101.
The fee for the half-day Air Boss 201 Workshop is $225. This fee is not included in your registration fee.