2010 ICAS Marketing in the Thrill Zone Results of the 2010 ICAS Air Show Surveys

Marketing in the Thrill Zone Order Form. Order copies of the 2010 ICAS Marketing in the Thrill Zone Brochure.

Whether you are a performer or an event organizer, social media has quickly gone from a faddish curiosity to a marketing and communications behemoth that cannot be ignored. More importantly, it is the ideal tool for events and performers working to add a new dimension to their sponsorship programs. By Deb Mitchell (2010, 4Q)

Flying High With Social Media (2010,3Q) Air show professionals are discovering the future potential, and present power of new marketing tools. By Tyson Goodridge

Drawing on a recent survey of ICAS members, this article looks at how performers market their services, what marketing techniques event organizers are most influenced by, and the gaps in perceptions between performer and event organizers when it comes to performer marketing. By Jim Cudahy

The trade show floor at the ICAS Convention presents an opportunity to establish relationships with the event organizers whose decisions can break or make your business. The three days you have to convince them that your organization can provide distinct value to them is directly proportional to your ability to maximize your exposure during the convention. By Jim Cudahy

Air Shows Marketing in the Thrill Zone Results of the 2008 Air Show Surveys

An air show pilot reflects on what it takes for a new performer to establish himself in the air show business.

In the second quarter of 2008, ICAS surveyed its members -- both event organizers and performers --about their perceptions of air show performer fees. The detailed results of that survey are revealed in this Air Shows Magazine article.

A broad cross section of ICAS members offer interesting insight into the specific challenges facing new performers.

Winners of the 2007 ICAS Marketing Competition (2008, 1Q)

Winners of the 2006 ICAS Marketing Compeition (2007, 1Q)

A website expert with in-depth understanding of the air show business shares his ideas on how to make your website an even more useful and productive tool for your air show business.

Results of the 2005 ICAS Marketing Competition (2006, 1Q)

For at least nine good reasons, it's a bad idea to cut budgetary corners when it comes time to hire your event's photographer. Find out just how much you and your air show can benefit by hiring a pro.

To supplement our very clinical discussions on the regulatory and financial issues surrounding air show-based ride programs, we asked veteran air show performer and enthusiastic ride-giver Jan Collmer to provide some insight on the most effective and successful mechanics of providing aerobatic rides.

Media rides have long been one of the most effective public relations tools available to air shows and air show performers. In this Air Shows Magazine article, we take a look at specific techniques for getting maximum public relations impact from air show media rides. (2003, 4Q)

The average air show performer wants nothing more than to deliver a strong, safe, entertaining performance for every show that hires him or her. The event organizer wants the same thing. But they sometimes disagree on the path to this mutually agreed upon destination.

It's a mystery to some air show performers why they have trouble getting invited back to air shows where they've already flown. The sad fact is that performers can be their own worst enemies when it comes to getting return engagements.

Air show performers aren't as sophisticated about marketing as Coca Cola or General Electric. But among air show pilots Michael Goulian and Jim LeRoy have successfully built their own brands-even though the images they project are strikingly different.

In a summary of an educational session held during the 1999 ICAS Convention, several ICAS performer members provide their tips and hints on how performers may conduct their business more safely, more effectively and more productively (2000, 4Q)

Press kits are a critical tool for most air show performers. In this article from Air Shows Magazine, ICAS members provide suggestions and insight on how air show performers can assemble an impressive and useful press kit. (2000, 1Q)

One of our industry's most successful performers explains how to provide important and additional value for the shows at which performers perform (1998, 3Q)

This article provides a question and answer session with ICAS legal counsel on details related to the FAA's interpretation of FAA regulations about free rides in experimental aircraft for media in conjunction with air shows. Importantly, the article makes it clear that these kinds of rides are only permissible in very specific circumstances.

This form, developed by one of the most successful events in the country, helps show organizers gather the information they need to consider whether or not a particular member of the media is qualified and will provide the desired editorial coverage to be considered for a media ride

This sample media ride information guidance has been developed to assist event organizers in promoting media rides and interview opportunities.

In this letter from FAA General Counsel in July of 1997, the specific circumstances under which an air show performer might provide media rides in an experimental aircraft are ennumerated and discussed.