| The ICAS Convention has the largest "hiring hall" in the events business. But to take full advantage of the unique opportunity that the ICAS Convention exhibit sessions offer, it’s important to understand the techniques and tactics that work best in the exhibit hall and, even more importantly, the manner in which your time on the trade show floor fits into a larger marketing campaign. In this session, an experienced trade show professional will discuss specific suggestions as they relate to the coming week of exhibit sessions, as well as proven tactics for taking full advantage of the momentum and contacts that you establish with prospective customers on the trade show floor. |
